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Denine M. Pezone is the Owner and Manager of Ardent Associates.  Prior to establishing  Ardent Associates, Denine was responsible for growing ingredient brands and establishing new business opportunities which included conducting market research and feasibility assessments, building retail merchandising programs, and developing PR campaigns with major US brands and retailers for companies such as The Dow Chemical Company, EI DuPont de Nemours and Co, and DST Interactive.

Ardent Associates, a full service organization that focuses on increasing brand identity for both companies and their products. Our global client base consists of brands, retailers and manufacturers.

Strategic Business Planning

​​​Pleased to make your alliance.

​​​Corporate Market Research & Development

Conduct business assessments for start-up planning, M&A, technology licensing and branding. We work with businesses in the development of market research, business strategy, and go-to-market plans.

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Ardent Associates is a full service consulting firm that focuses on increasing brand identity for both companies and their products. Our global client base consists of brands, retailers and manufacturers.  We offer them the ability to access the USA consumer market by building Strategic Business Alliances that drive innovation and differentiation that result in heightened brand awareness.



    






Today, the company has evolved to include a strong presence in conducting business assessments including start-up planning, mergers and acquisitions, technology licensing   and branding.  We work with new businesses to aid in the development of market assessments, business planning, and go-to-market strategies.  

As a business, we maintain strong roots in the Made in America efforts and participate as co-leader of the Southern Textile Association annual Marketing Forum; the Outdoor Industry Association “Made in America” Working Group; and the Sustainability Working Group “Animal Welfare Task Force.”  Denine has been an active participant since 2007 in the HIGG Index working group that focuses on environmental and sustainability practices and continues to grow her involvement in educating companies on being good corporate and environmental stewards.


 

Experienced sales and marketing professionals offering services for new business development and brand strategy for corporations and entrepreneurs.